Daily bread 01/09/2018

• Want a Better Pitch? Watch This. – Firm Narrative – Medium

  • oomph
  • telling a compelling story
  • craft a better strategic story
  • Musk’s delivery isn’t stellar. He’s self-conscious and fidgety
  • five things right that you should emulate in every pitch you ever make to anybody. And you should do them in this order:
  • #1: Name the enemy
  • start by naming the thing that’s getting in the way of your customer’s happiness
  • an emotionally resonant picture of how your customer is struggling, who/what is to blame, and why.
  • #2: Answer “Why now?”
  • Audiences — particularly investors — are skeptical
  • showing that we’re at a critical point
  • If we don’t act now, things quickly get much, much worse
  • #3: Show the promised land before explaining how you’ll get there
  • describes his version of happily-ever-after:
  • when an audience knows where you’re headed, they’re much more likely to buckle in for the ride
  • #4: Identify obstacles—then explain how you’ll overcome them
  • Now that you’ve shared your vision of the future, (a) lay out the obstacles to achieving it and (b) show how your company/product/service will overcome each one. (There had better be some big, nasty obstacles — otherwise who needs what you’re selling?)
  • addresses three obstacles
  • the salvation
  • #5: Present evidence that you’re not just blowing hot air
  • give them evidence that the future you’ve laid out is, indeed, attainable
  • though results from early (or beta) customers are more compelling.

• Own your podcast feed - Your podcasts Intellectual property

  tags: podcast

• Spotify Podcast Interest Form

Posted from Diigo. The rest of my favorite links are here.